“Can you give us any more details on how they actually get these [wrap] ads on the bus? I think they’re such a great idea!”
From Terry Williams, Chief of Electronics, Atlantic Base:
The ad wraps are like giant, heavy peel and stick wraps. [The advertiser] produces large sheets of a vinyl-like material that has an adhesive backing. They come in and start at one end of the bus and basically peel and stick from one end to the other. They use a little squeegee to get it to adhere to the bus and to remove trapped air bubbles. It kind of looks like they’re hanging wallpaper. They make relief cuts and use the squeegee make the wrap contour to the shape of the bus (at corners, odd shapes, window frames, etc.).
I’m happy to research any other bus-related questions, so send ’em my way. Also, the PI has a Commuting Q&A column, written, coincidentally, by a fabulous car-free reporter. (I must admit, I didn’t even know that was possible.) Here are some past articles he’s written about buses: